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Mr SIA cover

Introducing the life and times of a legend in international aviation — Lim Chin Beng — the man they called Mr SIA.

Absorbing the life and work of Lim Chin Beng is like watching a fly past of airlines and aircraft old and new. In this book, his past comes to meet you in many forms — designs, shapes, figures, photographs, episodes, places, people and you discover the connections with business, society and international aviation today and into the future. Here's a man who was instrumental in taking the very basic components of a business — like a potter taking the clay — and creating what has become one of the world's leading brands, Singapore Airlines. But this airline "specialist", trained as an economist, had more jobs to do. His broad range of interests — arts and sports, property and tourism — led to him being called on to do his "national service" for Singapore. He was Ambassador to Japan for two terms and trade negotiator, chairman of the Singapore Tourism Board, Changi Airport International, Singapore Airshow, Singapore Press Holdings, Ascott Group, and ST Aerospace. Described as a quiet achiever and a visionary, this modest gentleman was not afraid to make bold decisions and take risks, even to the extent of setting up a budget airline, Valuair. Here was one man, who in his time, played many parts, on the world's stage and at home.

Sample Chapter(s)
Foreword (74 KB)
Delivery Times (426 KB)


Contents:
  • Foreword by JY Pillay
  • Foreword by Chew Choon Seng
  • Lim Chin Beng: His Story at a Glance
  • Delivery Times
  • Raffles Inspired
  • Designer Days
  • Lively Livery
  • Tall on Talent
  • Singapore Girl
  • Meaningful Mentoring
  • Piloting Pressures
  • Plane Makers
  • In-flight Service
  • International Relations
  • Diplomatic to a Tea
  • Dreaded Disasters
  • Media & Money Matters
  • Business Class
  • Value Proposition
  • Airports Ahead
  • Tourism Chief
  • Aerospace Showcase
  • Aviation Alliances
  • Eventful Times
  • Property Guru
  • Flying into the Future

Readership: Professionals in the aviation industry, those in the field of business and management, and the general public keen to find out more about the life of the legendary Lim Chin Beng.

Free Access
FRONT MATTER
  • Pages:i–xvi

https://doi.org/10.1142/9789814596459_fmatter

No Access
CHAPTER 1: DELIVERY TIMES
  • Pages:1–8

https://doi.org/10.1142/9789814596459_0001

No Access
CHAPTER 2: RAFFLES INSPIRED
  • Pages:9–16

https://doi.org/10.1142/9789814596459_0002

No Access
CHAPTER 3: DESIGNER DAYS
  • Pages:17–24

https://doi.org/10.1142/9789814596459_0003

No Access
CHAPTER 4: LIVELY LIVERY
  • Pages:25–32

https://doi.org/10.1142/9789814596459_0004

No Access
CHAPTER 5: TALL ON TALENT
  • Pages:33–38

https://doi.org/10.1142/9789814596459_0005

No Access
CHAPTER 6: SINGAPORE GIRL
  • Pages:39–44

https://doi.org/10.1142/9789814596459_0006

No Access
CHAPTER 7: MEANINGFUL MENTORING
  • Pages:45–52

https://doi.org/10.1142/9789814596459_0007

No Access
CHAPTER 8: PILOTING PRESSURES
  • Pages:53–60

https://doi.org/10.1142/9789814596459_0008

No Access
CHAPTER 9: PLANE MAKERS
  • Pages:61–70

https://doi.org/10.1142/9789814596459_0009

No Access
CHAPTER 10: IN-FLIGHT SERVICE
  • Pages:71–80

https://doi.org/10.1142/9789814596459_0010

No Access
CHAPTER 11: INTERNATIONAL RELATIONS
  • Pages:81–92

https://doi.org/10.1142/9789814596459_0011

No Access
CHAPTER 12: DIPLOMATIC TO A TEA
  • Pages:93–102

https://doi.org/10.1142/9789814596459_0012

No Access
CHAPTER 13: DREADED DISASTERS
  • Pages:103–112

https://doi.org/10.1142/9789814596459_0013

No Access
CHAPTER 14: MEDIA & MONEY MATTERS
  • Pages:113–122

https://doi.org/10.1142/9789814596459_0014

No Access
CHAPTER 15: BUSINESS CLASS
  • Pages:123–128

https://doi.org/10.1142/9789814596459_0015

No Access
CHAPTER 16: VALUE PROPOSITION
  • Pages:129–144

https://doi.org/10.1142/9789814596459_0016

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CHAPTER 17: AIRPORTS AHEAD
  • Pages:145–154

https://doi.org/10.1142/9789814596459_0017

No Access
CHAPTER 18: TOURISM CHIEF
  • Pages:155–162

https://doi.org/10.1142/9789814596459_0018

No Access
CHAPTER 19: AEROSPACE SHOWCASE
  • Pages:163–182

https://doi.org/10.1142/9789814596459_0019

No Access
CHAPTER 20: AVIATION ALLIANCES
  • Pages:183–190

https://doi.org/10.1142/9789814596459_0020

No Access
CHAPTER 21: EVENTFUL TIMES
  • Pages:191–198

https://doi.org/10.1142/9789814596459_0021

No Access
CHAPTER 22: PROPERTY GURU
  • Pages:199–208

https://doi.org/10.1142/9789814596459_0022

No Access
CHAPTER 23: FLYING INTO THE FUTURE
  • Pages:209–226

https://doi.org/10.1142/9789814596459_0023

Free Access
BACK MATTER
  • Pages:227–241

https://doi.org/10.1142/9789814596459_bmatter

With an insider's knowledge of the airline industry and media, Ken Hickson was in the right place and time to produce this biography. He has known Lim Chin Beng for more than 30 years. He worked as a consultant for Singapore Airlines and the Singapore Tourism Board. Before this work, Ken has authored five non-fiction books including Flight 901 to Erebus, The Future South, Forty: Building a Future in Singapore, The ABC of Carbon and Race for Sustainability. His first visit to Singapore in 1981 coincided with Changi Airport opening and he attended the first Airshow at Paya Lebar. He has lived and worked in Singapore for a total of 21 years and he bases his sustainability and communication consulting business here.