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Supertrends of Future China cover
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The Beijing Olympics in 2008 marks the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook. The authors — two experts with decades of experience in Asia and both corporate and entrepreneurial track records — introduce readers to China's ten supertrends: Value-adding and Innovating, Urbanizing and Servicing, Consuming and Aspiring, Inter-networking and e-Commercializing, Affluencing and Greening. These supertrends form the foundations of the best opportunities in the manufacturing, service, lifestyle, e-Commerce, telecommunications, finance, and environment industries during China's Olympic Decade.

This complete book of new China opportunities presents the latest information and analysis from a positive and objective angle, focusing on the potential for business success rather than finger-pointing and fear-mongering. Written by businesspeople for businesspeople, it is an essential book for anybody doing business, investing, or working in China. It will also appeal to general readers interested in China's social, economic, and environmental development.

Sample Chapter(s)
Introduction: China, the Land of Mystery: The Good, the Bad, and the Ugly (211 KB)
Chapter 1: China's Three Primary Growth Drivers (164 KB)


Contents:
  • Introduction:
    • China, the Land of Mystery: The Good, the Bad, and the Ugly
  • China's Seeds of Growth:
    • China's Three Primary Growth Drivers
    • The Drivers of the Drivers
    • The Supertrends
  • The Business Supertrends:
    • Value-Adding to Make Better Things, Innovating to Make Things Better
    • Serving Me: Urbanizing and the Service Industry
  • The Social Supertrends:
    • Health, Education, and Leisure: Enjoying Life as a Market of One
    • Text Me: A Boundaryless Society with Instant Networking
  • The Wealth Supertrends:
    • Affluencing: China's Accumulation of Wealth and Influence
    • Red China Goes Green: Saving Energy, Reducing Pollution
  • Conclusions:
    • Become a Gloriously Rich Businessperson

Readership: Investors, marketers, businesspeople and general readers with an interest in China, its economy, environment and people.
Free Access
FRONT MATTER
  • Pages:i–xxii

https://doi.org/10.1142/9789812814401_fmatter

Preview Abstract

The following sections are included:

  • Foreword
  • Preface
  • Acknowledgments
  • Contents

No Access
INTRODUCTION — China, the Land of Mystery: The Good, the Bad, and the Ugly
  • Pages:1–27

https://doi.org/10.1142/9789812814401_0001

Preview Abstract

The following sections are included:

  • Journey to the East
    • Arriving on a jet plane, don't know if they'll go back again
    • What keeps them here?
  • Bamboo is Always Greener on the Other Side of the River
  • China is the New Gray
  • China's Dark Side
    • Working in the coal mines
    • Skilled-worker exploitation?
  • China Bubbles
  • Crisis is Opportunity
  • The 21st Century's Biggest Economy
    • When is the best time to invest in China?

PART ONE: CHINA'S SEEDS OF GROWTH

No Access
China's Three Primary Growth Drivers
  • Pages:31–47

https://doi.org/10.1142/9789812814401_0002

Preview Abstract

The following sections are included:

  • Exports from AIGO to ZTE
    • Shoes out, dollars in
    • China's impact on the world
  • Billion Dollars a Week: Foreign Investment
  • Hungry Hippo: China's 1.3 Billion Consumers

No Access
The Drivers of the Drivers
  • Pages:49–67

https://doi.org/10.1142/9789812814401_0003

Preview Abstract

The following sections are included:

  • The Right Timing, the Right Place, the Right People
  • Globalization's Poster Child
    • Increasing openness to trade and investment
  • Pro-Business Government Policy
    • A brief history of Chinese economy policy
    • This isn't your father's Communist Party
  • Determination is the Ancient Chinese Secret

No Access
The Supertrends
  • Pages:69–108

https://doi.org/10.1142/9789812814401_0004

Preview Abstract

The following sections are included:

  • The Business Supertrends
    • Jiazhi hua — Value-adding
    • Gexin hua — Innovation growing in China
    • Chengshi hua — Better city, better life
    • Urbanization
    • China's new cities
    • Transportation infrastructure
    • Subway and light rail
    • High-speed rail
    • High-tech and luxury rail travel
    • Rail freight
    • Roads and highways
    • Fuwu hua — Serving the people
  • The Social Supertrends
    • Xiaofei hua, Baofu hua — Consuming and Aspiring
    • Guanxi hua, Dianzi shangwu hua — Inter-networking and E-Commercializing
    • Leaping tiger, flying dragon
    • Internet infrastructure
  • The Wealth Supertrends
    • Fanrong hua — Affluencing
    • The rich get richer
    • China's government gets richer
    • GINI in the bottle
    • Jieneng, Jianpai — Save energy, Reduce waste
    • Government and business coordination
    • Protecting the environment
    • Suzhou Creek cleanup
    • Eco-cities

PART TWO: THE BUSINESS SUPERTRENDS

No Access
Value-Adding to Make Better Things, Innovating to Make Things Better
  • Pages:111–139

https://doi.org/10.1142/9789812814401_0005

Preview Abstract

The following sections are included:

  • Excuse Me, It's Not Made in China, It's Made by China
    • Made (chic) in China
    • HiPhone and Mini One: iPhone knock-offs, clones, or copies?
  • The Ultimate Source for Everything
  • Outsourcing Everything Including the Kitchen Sink
    • Outsourcing R&D to China
    • Virtual sweatshops
  • Some of the Fastest-Growing Industries in China
  • Flying Phoenix, Hidden Dragon
  • Baby You Can Drive My Che
  • Custom-Made for a Wholesale Price
  • Quality Control in a Health-Conscious World
  • High-Tech Manufacturing
  • Going Global

No Access
Serving Me: Urbanizing and the Service Industry
  • Pages:141–157

https://doi.org/10.1142/9789812814401_0006

Preview Abstract

The following sections are included:

  • Legal, Business, and People Management
    • Chinese law
    • People people everywhere, but nobody to hire
    • The head-hunting capital of the world
    • Won't you please stay with me?
    • Hot job sectors
    • Competition with the West for talent
  • Brand and Image
  • If Only Every China Netizen Bought One Shirt Online…
    • International purchasing by Chinese
  • Sinofication
  • Westernization

PART THREE: THE SOCIAL SUPERTRENDS

No Access
Health, Education, and Leisure: Enjoying Life as a Market of One
  • Pages:161–177

https://doi.org/10.1142/9789812814401_0007

Preview Abstract

The following sections are included:

  • Health
    • China's wellness revolution
    • Senior care opportunities
    • Need a massage? Health and relaxation industries
    • Yummy: China's vitamins and organic foods
    • Health and organic foods
  • Leisure
    • Gold-medal sports enthusiasm
    • Stretch yourself
  • Journey to the West: Leisure and Business Travel
    • Chinese tourism abroad

No Access
Text Me: A Boundaryless Society with Instant Networking
  • Pages:179–200

https://doi.org/10.1142/9789812814401_0008

Preview Abstract

The following sections are included:

  • Mobile Phone Thumb
  • QQ and MSN
  • Madison Avenue Comes to Shanghai
  • One Hundred Million Bloggers
  • WoW! China Invaded by Video Games
  • Buy My Guan'xi
  • TaoBao: A Chinese e-Bay on Steroids

PART FOUR: THE WEALTH SUPERTRENDS

No Access
Affluencing: China's Accumulation of Wealth and Influence
  • Pages:203–224

https://doi.org/10.1142/9789812814401_0009

Preview Abstract

The following sections are included:

  • Where is it Good to be in the Red?
  • Stock Market and Land Bubbles — Dreams of Prosperity
  • IPO Fever
    • Chinese companies listing abroad
    • But what about the burn rate?
  • Sea Turtle Companies Come Home
  • The Trillion Dollar Company
  • The Opportunities
    • Financial and wealth management services
    • Stock market structural reform opportunities
    • China's golden years
    • Chinese M&A: Globalization is a two-way street
  • RMB Revaluation Issue
    • Making money from the RMB appreciation?
  • The Chinese Government Goes Shopping
  • China's Own Subprime Crisis?

No Access
Red China Goes Green: Saving Energy, Reducing Pollution
  • Pages:225–249

https://doi.org/10.1142/9789812814401_0010

Preview Abstract

The following sections are included:

  • Alternative Energy Generation, Products, and Services
  • Cleaning up the Mess
  • The Environment vs. Development Tradeoff — China's Environmental Gamble
  • One Billion Roofs —China's Solar Initiative
  • Coal Gasification — More Than Just Hot Air
  • Feng'Shui — Wind and Water
    • Water pollution
    • Water shortages
  • Air Pollution
  • Wind Power
  • Efficient Construction
  • Alternative-Energy Vehicles
  • Biofuels
  • Efficient and Ecological Production

PART FIVE: CONCLUSIONS

No Access
Become a Gloriously Rich Businessperson
  • Pages:253–254

https://doi.org/10.1142/9789812814401_0011

Preview Abstract

These opportunities are like a US$100 bill on the ground, and China is a country with thousands of such bills scattered everywhere. But while we all can know that such opportunities exist, the difference is whether you can be the one to pick them up before somebody else does…

Free Access
BACK MATTER
  • Pages:255–286

https://doi.org/10.1142/9789812814401_bmatter

Preview Abstract

The following sections are included:

  • Notes
  • Index

James K Yuann (Jim) is currently Managing Director of Boyden China, a subsidiary of the international human resources firm Boyden. Jim was also recently made an Adjunct Professor at Fudan University, where he teaches the 'Leadership Development' course in the IMBA program collaborated by MIT (Sloan) and Fudan University. Jim was the President, Asia, for Honeywell's Specialty Materials (SM) business until mid–2006. During his tenure in Honeywell, Jim, together with his 1,100 associates, grew the revenue of Honeywell SM Asia, relocated Honeywell Asia's headquarters from Singapore to Shanghai, and established a technology center there.

Prior to Honeywell, Jim was the General Manager of Asia in PolyOne Corporation, the world's largest polymer service company, for nearly ten years. During his tenure, PolyOne Asia expanded from a one-man operation with US$2 million import sales to more than 500 associates with US$100 million in revenue, and five manufacturing plants located in China, Singapore and Thailand. Shanghai's mayor honored Jim in 2001 with the Magnolia Award, identifying PolyOne Asia as one of the best-performing foreign enterprises. In the early 1990s, Jim set up five joint ventures in China as a corporate entrepreneur.

Graduating from Washington University in St. Louis, Missouri, USA with a D.Sc. degree in Chemical Engineering, Jim also received his M.S. degree in Materials Science from the University of Cincinnati in Ohio, USA, and his B.S. degree in Chemical Engineering from National Taiwan University.

Jim is an Asian Advisory Council member of the AMA (American Management Association) and an International Advisory Council for Asia member of Washington University in St. Louis, Missouri. He has been a keynote speaker at many international conferences in US, Europe and Asia. He has lectured at a number of business schools around the world – including UCLA, Pepperdine University, Washington University and Copenhagen Business School — on globalization, talent management, China strategy and joint venture management.


Jason Inch holds an MBA from Canada's Richard Ivey School of Business and also attended one of China's top business schools, China–Europe International Business School (CEIBS). He also holds a B.A. in Asian Studies from the University of Victoria, Canada, one of the premier programs for China studies in Canada. He speaks fluent Japanese, Mandarin and English as a result of his vast educational and work background.

Since arriving in Shanghai in 2003, Jason has worked as a strategy consultant for several multinational companies' China offices, and has been involved as a marketing consultant for Chinese companies in the media and property sectors, working on marketing strategy and business development. He also teaches part-time in Shanghai in both educational institutions and for corporate clients in business topics such as International Business and Intercultural Communications.

Before coming to China, Jason worked in the United States, Japan and his native Canada as a business consultant and project manager to some of the world's largest high-tech companies including HP, Microsoft and others. He started a trading company in Japan when he was 23 years old, and parlayed that into more than ten years of work and entrepreneurship experience in the Asia market, the last four years of which have been in China.

Sample Chapter(s)
Introduction: China, the Land of Mystery: The Good, the Bad, and the Ugly (211 KB)
Chapter 1: China's Three Primary Growth Drivers (164 KB)

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