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EFFECTS OF PRODUCT INNOVATION AND ORGANISATIONAL CAPABILITIES ON COMPETITIVE ADVANTAGE: EVIDENCE FROM UK SMALL AND MEDIUM MANUFACTURING ENTERPRISES

    https://doi.org/10.1142/S1363919608001972Cited by:14 (Source: Crossref)

    We investigate the extent to which product innovation moderates the relationship between capabilities and competitive advantage among small and medium enterprises (SMEs). Using resource-based and capabilities theories, we examine capabilities as organisational routines, focusing on job rotation and multi-skilling. We examine competitive advantage by using logistic regression to assess the probability of top performance in productivity relative to most other firms in the same industry. Considering the path-dependence in developing capabilities and innovation, we use a longitudinal sample of 300 UK manufacturing SMEs in traditional and high-technology industries to evaluate the effects of innovating and using capabilities continuously over time. The results suggest that firms using job rotation or multi-skilling and introducing product innovations consistently from 2002 through 2004 are more likely to be top performers in 2004. The findings support a theoretical model according to which the association between capabilities and competitive advantage is moderated by innovation.

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