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Technological Innovation and Adopter Self-Construal

Business Department, University of Bisha Main Campus, Bisha 62911, Saudi Arabia

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School of Business and Economics, Michigan Technological University G019, Academic Office Building, 1400 Townsend Drive, Houghton MI 49931, USA

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, and

Etayankara Muralidharan

School of Business, MacEwan University, 5-252J, 10700-104 Avenue, Edmonton, Alberta T5J4S2, Canada

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https://doi.org/10.1142/S0219877015500169Cited by:3

Abstract

In this paper, we theorize that individuals who value independence and distinctiveness identify more with social identities as a result of adopting sustaining technological innovations. Conversely, individuals who value interdependence may become more independent as a result of adopting disruptive technological innovations. We argue that successive adoptions of technological innovation may expand and contract the breadth of adopters' collective identities. We discuss the implications of this conceptual paper and suggest avenues for future research at the nexus of technological innovation and cultural change.

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Vol. 12, No. 04

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History

Received 13 November 2013

Accepted 15 June 2014

Published: 9 April 2015

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Technological Innovation and Adopter Self-Construal

Abstract

References

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