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Chapter 13: Frugal and Reverse Innovation: Case Study Insights from a German Multinational

    https://doi.org/10.1142/9789813149069_0013Cited by:0 (Source: Crossref)
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    Abstract:

    The following sections are included:

    • Introduction

    • State of Art

    • Research Methodology

    • Case Analysis

    • Discussion

    • References