NEW MODEL: THEORY
The following sections are included:
SUMMARY AND KEY POINTS
THE COMPETITIVE ADVANTAGE OF NATIONS
HOW COMPANIES SUCCEED IN INTERNATIONAL MARKETS
THE DIAMOND OF NATIONAL ADVANTAGE
THE DIAMOND AS A SYSTEM
THE ROLE OF GOVERNMENT
THE COMPANY AGENDA
THE ROLE OF LEADERSHIP
APPENDIX A: PATTERNS OF NATIONAL COMPETITIVE SUCCESS
APPENDIX B: WHAT IS NATIONAL COMPETITIVENESS?
APPENDIX C: HOW THE DIAMOND WORKS: THE ITALIAN CERAMIC TILE INDUSTRY
The Origins of the Italian Industry
The Emerging Italian Tile Cluster
Sophisticated Home Demand
Sassuolo Rivalry
Pressures to Upgrade
Internationalization